We’re seeing a growing number of visitors heading to Butser Hill in Hampshire, after the area’s Highland cows went viral on social media. Three people were rescued from the hill yesterday evening (Saturday 24 January), highlighting the risks of visiting the area at this time of year.
Crews were called to assist three individuals who had become disoriented in the area, amid bad weather conditions and fading daylight. With temperatures dropping and rain setting in, the group quickly found themselves in difficulty. Firefighters from Cosham and Havant worked with colleagues from the South Central Ambulance Service. Despite challenging conditions, the individuals were swiftly located using the what3words app to narrow down their location.
Station Manager Steve Jenkins said:
“Social media posts often show the Highland cows and panoramic views, but rarely reflect the physical effort or preparation required to reach them. The terrain can be challenging, especially during winter when poor weather conditions are more frequent and the daylight hours are limited.
“The area is covered in thick gorse, and the wet weather has made the ground very slippery. Without proper preparation, visitors are at risk of slips, falls and hyperthermia. We’re glad no one was harmed during this incident, but it highlights the risks of visiting an exposed downland environment where conditions can change rapidly.”
Butser Hill is a popular beauty spot, however:
- The terrain can be steep and slippery, and chalk paths can be unstable after rainfall
- Weather can deteriorate quickly, leading to wind exposure and poor visibility
- Mobile signal can be inconsistent, making it harder to call for help
Here’s our top tips for staying safe on Butser Hill:
- Familiarise yourself with the Countryside Code
- Check the weather conditions before heading out
- Dress for the conditions: wear sturdy footwear with good grip, bring warm layers and waterproof clothing, even in mild weather
- Carry water, snacks, and a fully charged phone
- Plan your route and allow enough time to return before dusk
- Walk with others if you’re unfamiliar with the area
- Location apps such as what3words can help you to pinpoint your exact location if you do become lost or disoriented
- With the carpark quickly becoming full due to increased visitors, avoid parking in a way that blocks emergency services from accessing the site
