Young drivers are much more likely to be involved in a crash on the roads, often due to inexperience and a lack of knowledge of the risks. Around 1 in 4 deaths on the road are drivers aged 17-24.
Safe Drive Stay Alive is produced by a road safety partnership including Thames Valley & Hampshire Police forces, local councils, and emergency services. Hampshire Fire and Rescue Service firefighters support the campaign by sharing their experiences of attending road traffic incidents with the young people.
The Safe Drive Stay Alive campaign reaches new and pre-drivers in an emotive and hard-hitting way, influencing behavior and attitude on the roads.
For more information visit: www.safedrive.org.uk