Our campaigns

The Emollients safety campaign was launched to educate members of the public about the fire risks associated with emollients.

Emollients are creams, sprays, and lotions that may contain paraffin or other products like butters and oils. Both paraffin and non-paraffin emollients can act as an accelerant when absorbed into clothing and exposed to naked flames or other heat sources.

A joint awareness campaign was developed in partnership with the NHS Hampshire and Isle of Wight Integrated Care Board (ICB) and Community Pharmacy South Central following a series of national and local tragedies.

Campaign resources including posters and postcards were sent to pharmacies and GP surgeries throughout Hampshire and the Isle of Wight for them to share with members of the public to help raise awareness of the potential fire risks within the local community. Resources were also shared with domiciliary care providers and safety messages were also shared across all HIWFRS social channels.

Find out more about the campaign

INeedMySpace  

The #INeedMySpace campaign was launched after an increasing number of drivers delayed fire engines getting to incidents. The motorists were putting lives at risk by blocking off roads and even stopping on box junctions outside stations. 

Photographs and videos were posted under the campaign hashtag to show examples of these practices and help educate motorists, including a video that went viral after a man abandoned his car at a Hampshire station following a night of drinking.  

#INeedMySpace was crowned Best Social Media Campaign in the country at the UK Social Media Communications Awards and won a silver gong at the Public Service Communications Excellence Awards.  

The Service beat off competition from specialist digital consultancies and corporate giants such as Adidas, Disney and Marks and Spencer to win an award. The public were a key part of the campaign’s success and shared the life-saving messages on social media with just a few posts on Facebook reaching more than a million people. 

Amber’s Warning 

Amber’s Warning was created to raise awareness of the dangers of unsupervised cooking. With the short film being shared across social media, Amber’s story was told with the intention that others will think twice before leaving cooking unattended. 

It was viewed more than 120,000 times and reached over 76,000 people. One post achieved 12,000 engagements alone and was shared a further 300 times. In the same year, the campaign was awarded the Innovation of the Year Award at HFRS’ Celebrating Success show.  

The campaign has also been shared by social media experts and numerous other fire and rescue services across the country. Comments received from the public included, “what an amazing video, thank you for all you do to keep us safe”, and “really good video, great work from everyone involved.” 

Chief Fire Officer Neil Odin praised the short film by saying, “this campaign has received a fantastic response and I am aware of the time and skills required to make it such a success. I am aware of the fantastic collaboration between several teams to make this campaign and I believe it was this, together with the team’s skills, that made it such a success.”