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Deadline extension

Fire Kills Campaign announces deadline extension for art competition entries in Hampshire

25 Jan 2010

Due to popular demand, children in Hampshire now have until Friday, 29 January to enter the Fire Kills Art competition. The competition was launched as part of the Fire Kills safety campaign by Communities and Local Government and has attracted a large number of entries and interest.  

Supported by LEGOLAND® Windsor, the art competition encourages children across the UK to create a ‘fire safety hero’ to promote fire safety messages.

The competition is open to children from the ages of 3 to 10 years. Giving children the opportunity to create a ‘fire safety hero’ helps them to start thinking about fire safety and encourages families to also be aware of the issues.

The winning design for a fire safety hero will feature in advertising materials for the national Fire Kills campaign to warn children about the dangers of fire and give them fire safety advice.

The Fire Kills campaign highlights the importance of having a working smoke alarm, as research shows that people without a working smoke alarm are more than twice as likely to die from a fire. The campaign has identified Polish, Pakistani, Bangladeshi and Somali heritage communities as being at potentially higher risk of fire due to low fire safety awareness and lack of working smoke alarms.

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Character ‘Frances the Firefly’ is being used to encourage children to enter the competition. ‘Frances the Firefly’ who warns of the dangers of playing with matches,  features in reading books, audio book and as a video animation which are available in different languages.

The winning design will be chosen by a panel of judges including; Sagal Jama, Somali Community Advocate for Merseyside Fire and Rescue Service, Roland Chojnaki, Director of the Polish Cultural Institute and Mohammed Ali, Bangladeshi Artist.

Speaking about the ‘Fire Kills’ create a fire safety hero art competition, Fire Minister Shahid Malik said:

“The Fire Kills art competition is a  fun way for children and their families to learn more about fire safety in the home.  Learning together is a great way of identifying and reducing fire risks and helps to reinforce the vital importance of having a working smoke alarm in the home."

Sponsor of the competition, LEGOLAND Windsor is providing the prize for the overall winner. The prize is a family ticket to visit the Windsor theme park and the winning design will go on to become part of the national Fire Kills campaign. Three lucky runners up will be presented with a prize at their local FRS station.

Assistant Chief Officer Steve Hamm, Head of Community Safety at Hampshire Fire and Rescue Service, said:

“We’re pleased to be supporting this campaign and hope the competition is attracting lots of creative entries from the children in Hampshire. We are always encouraging the local community to think about how they can proactively protect themselves from potential fires and this is a great way of allowing children to use their imagination whilst learning about important safety messages.”

The deadline for entering the competition is now Friday, 29 January 2010.

Download the Fire Kills Art competition poster  329Kb for more information. For terms and conditions please email artcompetition@mediamoguls.com

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