Tone of voice

The tone of voice for Hampshire Fire and Rescue Service communication should be clear, concise, easy to understand, authoritative but warm and approachable.

Plain English should be used and where possible simple words should be used instead of complicated or technical words. Sentence construction should be kept short and grammar should be used correctly to improve readability.

If you have any questions regarding the Hampshire Fire and Rescue Service corporate identity or how to use the guidelines please contact the Marketing and Communications department on tel: 7 59 3040 (internal) or 023 8062 6812 or email marketing.communications@hantsfire.gov.uk.