Qualities

The corporate identity qualities build upon the Service core values and form the foundation of the corporate identity.

Safety - Creating safer communities by working with all groups to reduce risk. This is a top priority for Hampshire Fire and Rescue Service and overarching umbrella for everything the Service does.
Trust - We are trusted by and answerable to those we serve.
Non-discriminatory - We treat everyone fairly and with respect, providing appropriate and varying solutions to reduce risk.
Ability - We learn from our experiences to build a highly professional Service with specific technical expertise to fulfil our aims and objectives.
Strength - We have built a strong workforce through co-operative and inclusive working and are appropriately resourced to provide a best value service.
Improvement - We are an open-minded organisation that learns from our experiences through consultation with others.
Informed - We have a genuine desire to understand and meet the needs of our communities and will work with all groups to reduce risk.
Innovative - We will build on our traditional foundation and seek innovative solutions to ensure we are a forward-thinking and modern fire and rescue service striving for excellence in all we do.

If you have any questions regarding the Hampshire Fire and Rescue Service corporate identity or how to use the guidelines please contact the Marketing and Communications department on tel: 7 59 3040 (internal) or 023 8062 6812 or email marketing.communications@hantsfire.gov.uk.