Corporate identity

The development of the corporate identity for Hampshire Fire and Rescue Service was undertaken by the Marketing and Communications department, in conjunction with a project board made up of members who are representative of all areas across the Service. There was also consultation with other key groups of people throughout the organisation and the communities we serve.

The corporate identity creates a modern and professional look, which is consistent right across the Service (from headed paper to fire appliances) and reflects the broad range of services and skills that Hampshire Fire and Rescue Service has to offer. It is not just about the visual identity, but a means of appropriate communication.

A great deal of research and investigation was undertaken to ensure the identity is professional, relevant and effective and builds upon the already well recognised elements associated with the Service, including the badge and the colour red.

The majority of the work involved in developing the corporate identity was completed in-house, utilising and building upon skills that exist within the Service. More importantly, this allowed a wide range of people from within the organisation to be involved and influence the final result.

Maintaining a consistent and professional corporate identity for the Service is important because as the identity of the Service becomes more easily recognisable, so important safety messages are more easily received and understood.